Maintaining Consistent Product Positioning Throughout a Brand's Life Makes It

question 33

True/False

Maintaining consistent product positioning throughout a brand's life makes it more likely that a consumer will place the brand in his or her cognitive map.

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Definitions:

Monitor

To observe or check something over a period of time for the purpose of tracking its progress or quality.

Decision Making

The cognitive process of selecting a course of action from among multiple alternatives, often involving judgment and evaluation.

Programmed Decision

Decision-making processes that follow established patterns or rules designed to handle routine situations and problems.

Scheduling Shifts

Involves planning and organizing work hours and assignments to ensure optimal workforce coverage and productivity.