The First Step in Preparing a Creative Brief Is to Identify

question 114

Multiple Choice

The first step in preparing a creative brief is to identify the:

• A)target audience.
• B)support.
• C)objective.
• D)message theme.

---

Definitions:

Structural Appearance

How the physical structure or arrangement of something looks or is perceived visually.

Bone Scan

A nuclear imaging test that helps to diagnose and track several types of bone disease by detecting areas of high bone metabolism.

Prosthesis

An artificial replacement of a missing body part.

Amputated Stump

The remaining portion of a limb after an amputation, which can be fitted with a prosthetic device or used for other functional or cosmetic purposes.