Which Type of Schedule in Allocating Marketing Communications Spends Approximately

question 204

Multiple Choice

Which type of schedule in allocating marketing communications spends approximately the same amount of money throughout each month of the year?

• A)Flighting
• B)Continuous
• C)Payout
• D)Pulsating

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Definitions:

Profit Centers

Refers to distinct parts of a business that directly contribute to the company's profit through their operations and performance assessment.

Direct Expenses

Costs that can be directly attributed to the production of specific goods or services, such as raw materials and labor.

Allocation

The process of distributing resources or costs among various accounts or departments based on a specific criteria.

Departments

Distinct areas within an organization, each specializing in specific functions or tasks.