Predicting Consumer Behavior by Concentrating on the Motives of Purchase

question 125

Multiple Choice

Predicting consumer behavior by concentrating on the motives of purchase decisions involves using which approach?

• A)Product-specific research
• B)Psychological
• C)Sociological
• D)Anthropological

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Definitions:

Current Account Deficit

is a measurement of a country's trade where the value of the goods and services it imports exceeds the value of the products it exports.

Foreign Indebtedness

The total amount of debt a country owes to foreign creditors.

Fixed Exchange Rates

A currency system where the value of a currency is set at a predetermined rate relative to other currencies, instead of fluctuating in the open market.

Exchange Controls

Restrictions that a government may impose over the quantity of foreign currency demand by its citizens and firms and over the rate of exchange as a way to limit the nation’s quantity of outpayments relative to its quantity of inpayments (in order to eliminate a payments deficit).