A Firm That Has a Database Containing Consumer Purchasing Histories

question 196

Multiple Choice

A firm that has a database containing consumer purchasing histories that uses the information to create market segments is using which type of segmentation?

• A)Demographic
• B)Psychographic
• C)Benefit
• D)Usage

Recognize the Magnuson-Moss Warranty Act requirements for full warranties.

Understand how to effectively disclaim oral and written warranties.

Know the binding nature of arbitration decisions in lemon-law disputes.

Recognize the significance of trade customs in the interpretation of sales or lease contracts.

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Definitions:

Human Resource Practices

Refers to the strategies, policies, and processes implemented by an organization to manage its workforce effectively.

Decentralization

The dispersion of authority to make decisions throughout all organization levels.

Employment Security

The assurance an employee has about the continuity of their job within an organization.

Independent Contractors

Individuals who provide services to a company or another individual under terms specified in a contract, but who are not considered employees of the company.