Liking a Brand Follows Awareness, Knowledge, and Preference in the Hierarchy

question 221

True/False

Liking a brand follows awareness, knowledge, and preference in the hierarchy of effects model.

---

Definitions:

Major Distinctions

Significant differences or distinguishing factors that set apart entities, concepts, or categories from one another.

Territory Management

Territory management involves the structuring and allocation of sales regions to sales representatives, optimizing coverage and sales effectiveness.

Setting Quotas

The process of establishing targets or benchmarks, often in sales, that individuals or teams are expected to achieve.

Seeking Referrals

The process of obtaining new business leads by asking existing customers or contacts to recommend the services or products of a company.