An Auto Parts Supplier Divided Repair Shops into Those with the Lowest

question 161

Multiple Choice

An auto parts supplier divided repair shops into those with the lowest, medium, and highest potential levels of sales and profits. This means which segmentation approach was used?

• A)Industry
• B)Geographic
• C)Customer value
• D)Usage

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Definitions:

Founding Team Members

Individuals who collaborate to establish a new business, organization, or initiative, typically sharing in the risks and rewards.

Loyalty

A strong feeling of support or allegiance, often seen in consumer behavior as repeated business or advocacy for a particular brand, product, or service.

Quid Pro Quo

A Latin term meaning "something for something," referring to a mutual agreement where something is given in return for something else.

Devil's Advocate

A person who expresses a contentious opinion in order to provoke debate or test the strength of the opposing arguments.