If a Company Sends Direct Mail Only to Zip Codes

question 171

Multiple Choice

If a company sends direct mail only to zip codes in communities that match a firm's best customer profiles, it is using which type of segmentation?

• A)Demographic
• B)Psychographic
• C)Geographic
• D)Geodemographic

Recognize the influence of lifestyle factors and genetics on health and the development of chronic diseases.

Identify the role of health psychology and interventions in managing health behaviors.

Acknowledge the impact of education, poverty, and ethnicity on health and life expectancy.

Understand the significance of chronic diseases in the current health landscape, including their prevalence and impact on mortality.

---

Definitions:

Anorexia Nervosa

A serious eating disorder characterized by an intense fear of gaining weight, leading to restricted food intake and significant weight loss.

Body Weight

The mass or weight of a person's body, typically measured in kilograms or pounds.

Binge Eating Disorder

A serious eating disorder characterized by recurrent episodes of eating large quantities of food, often quickly and to the point of discomfort, accompanied by a sense of loss of control.

Overweight

A condition where an individual has more body weight than is considered healthy for their height, often assessed by body mass index (BMI).