Which Approach to Developing a Marketing Communications Budget Is Often

question 22

Multiple Choice

Which approach to developing a marketing communications budget is often viewed as being the most effective?

• A)Objective and task
• B)Percentage of sales
• C)What we can afford
• D)Payout planning

---

Definitions:

Cognitive-behavior

Pertaining to an approach in psychology that examines the interaction between thoughts, feelings, and behaviors, often used in therapeutic settings.

Adaptive Ways

Strategies or methods that individuals or groups use to adjust to new conditions or environments in a beneficial manner.

Problem Specific

Pertaining directly to a particular issue or challenge, often implying a tailored or specialized approach to its resolution.

Social Informational

Relating to the process by which individuals acquire knowledge, attitudes, or behaviors through observing and interacting with others in their social environment.