In a Buying Center, the Person Who Would Be the Most

question 132

Multiple Choice

In a buying center, the person who would be the most likely to say, "We need to limit our choices to local vendors" is:

• A)a user.
• B)a buyer.
• C)an influencer.
• D)the gatekeeper.

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Definitions:

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A creative method of generating a large volume of ideas within a group or individually, typically to solve a problem or stimulate innovation, without immediate judgment or criticism.

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An academic article that synthesizes existing research on a topic to provide insights, draw conclusions, and possibly identify future directions for research.

Peter Drucker

A well-known Austrian-born American management consultant, educator, and author, regarded as the founder of modern management.

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An individual who has been identified as a potential candidate to fill a specific role within an organization, pending the completion of the hiring process.