In Allocating Marketing Communications, Communications Only During Specific Times During

question 178

Multiple Choice

In allocating marketing communications, communications only during specific times during the year with periods of no advertising the other times is a ________ schedule.

• A)flighting
• B)continuous
• C)payout
• D)pulsating

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Definitions:

Marked Impulsivity

Significant and often spontaneous actions without forethought, typically resulting in negative outcomes.

Hallucinations

Perceptions in a conscious and awake state in the absence of external stimuli which have qualities of real perception.

Borderline Personality Disorder

A mental health disorder characterized by unstable moods, behavior, and relationships, with symptoms often including emotional instability, feelings of worthlessness, insecurity, and impulsivity.

Reduced Awareness

A state or condition in which an individual's perception and recognition of external stimuli are decreased.