Upon Recognizing a Need, If a Consumer Selected a Given

question 108

True/False

Upon recognizing a need, if a consumer selected a given brand in the past that resulted in a positive experience, the consumer will likely purchase the same brand and not engage in an information search.

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Definitions:

Shared Ideas

Concepts or beliefs that are accepted and recognized within a community or group.

Generations

The successive groups of individuals born and living at the same time, often used to describe the differences in cultural norms and values between older and younger groups.

False News

Misinformation or fabricated information presented as news, often with the intent to mislead.

Repetition

The act or process of saying or doing something again, often used as a method for learning or emphasizing.