Which Two Steps of the Consumer Buying Decision-Making Process Are

question 200

Essay

Which two steps of the consumer buying decision-making process are most important to marketers seeking to created integrated campaign messages?

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Definitions:

Legitimate Power

Power that is officially sanctioned by an organization or institution, and is accepted by members as rightly exercised.

Reward Power

The ability of a person to influence others' actions, behaviors, or attitudes by offering them something desirable.

Salary Raises

Incremental increases in wages given to employees, typically as a reward for performance, tenure, or to adjust for market conditions.

Competence

The ability to perform work tasks successfully.