Each of the Following Are Possible Reasons Consumers Use the Affect

question 41

Multiple Choice

Each of the following are possible reasons consumers use the affect referral method to evaluate alternatives except:

• A)consumers have already eliminated the evoked set from consideration.
• B)the affect referral method saves time and mental energy.
• C)the consumer may have already used the multiattribute approach in a previous purchase situation.
• D)the consumer has developed an emotional bond with the particular brand.

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Definitions:

Asset Allocation

The strategy of dividing an investment portfolio across various asset categories, such as stocks, bonds, and cash to optimize risk and return.

Efficient Portfolio Frontier

A curve representing the set of portfolios that offer the highest expected return for a given level of risk or the lowest risk for a given level of expected return.

Specifying Asset Classes

The process of identifying distinct categories of assets, such as stocks, bonds, and real estate, based on their characteristics and functions in investment portfolios.

Capital Market Expectations

The forecasted future returns, volatilities, and correlations for the major asset classes, which are essential for the strategic asset allocation process.