The Members of the Buying Center Who Control the Flow

question 183

Multiple Choice

The members of the buying center who control the flow of information and keep vendors in or out of the process are called:

• A)users.
• B)influencers.
• C)deciders.
• D)gatekeepers.

---

Definitions:

Overall Planning

The comprehensive process of setting goals, defining strategies to achieve those goals, and developing tasks and schedules to implement the strategies.

Overall Supervision

The comprehensive oversight and direction of activities and processes within an organization to ensure goals are met.

Overall Control

The comprehensive management and regulation of all aspects of a project, process, or organization to ensure that objectives are achieved efficiently and effectively.