An Organizational Factor That Impacts the Manner in Which a Purchase

question 202

Multiple Choice

An organizational factor that impacts the manner in which a purchase decision is made includes the:

• A)norms members of the buying center are expected to follow.
• B)risk involved in switching vendors.
• C)personalities of the sales staff and members of the buying center.
• D)capital assets a firm has available.

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Definitions:

Scatterplot

A type of graph that displays values for typically two variables for a set of data using Cartesian coordinates.

Linear

Pertaining to or resembling a line; in mathematics and statistics, a relationship is linear if it can be graphically represented as a straight line.

Statistically Significant

The likelihood that the difference in outcomes between groups is not due to chance, based on a predefined significance level.

Correlation Coefficient

A statistical measure that indicates the extent to which two variables fluctuate together.