A Person's Level of Power in the Buying Process Depends

question 20

Multiple Choice

A person's level of power in the buying process depends on each of the following except:

• A)his or her role in the buying center.
• B)his or her official position in the company.
• C)the impact of the purchase decision on a his or her job.
• D)the level of cognitive involvement.

---

Definitions:

Cortex

The outermost layer of the brain, responsible for complex functions including thought, memory, and consciousness.

Frontal Lobe

The part of the brain located at the front of each cerebral hemisphere, responsible for voluntary movement and has a role in activities such as decision-making, problem-solving, and planning.

Motor Cortex

The region of the cerebral cortex involved in planning, controlling, and executing voluntary movements.

Occipital Lobes

The region of the brain located at the back of the head, primarily responsible for processing visual information.