If a Potential Vendor Offers What Is Perceived by a Member

question 130

Multiple Choice

If a potential vendor offers what is perceived by a member of the buying center to be a better buy, the company may want to revisit the purchase decision. This type of situation is typically a:

• A)straight rebuy.
• B)modified rebuy.
• C)new task purchase.
• D)joint demand purchase.

---

Definitions:

Ideas

Concepts, thoughts, or plans that exist in the mind as a result of mental understanding, awareness, or activity.

Intrinsic Motivation

The drive to engage in activities for their own sake, deriving pleasure and satisfaction from the activity itself.

Teresa Amabile

An American psychologist and professor, known for her research on creativity, motivation, and innovation.

Extrinsic Motivation

Motivation fueled by external rewards like money, fame, grades, or praise, rather than personal satisfaction.