Quantitative Copytesting Questions Do Not Measure

question 164

Multiple Choice

Quantitative copytesting questions do not measure:

• A)ability of the ad to break through.
• B)why a particular ad is not liked.
• C)how enjoyable the ad is.
• D)what the ad communicates.

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Definitions:

Affective Conflict

Disagreement that focuses on individuals or personal issues.

Team Development

The process of improving collective performance by enhancing the skills, relationships, and efficiency of team members.

Norming

A stage in team development where members resolve conflicts, establish norms and agreements, and start to work more cohesively towards common goals.

Norming

A stage in team development where the team establishes agreements and norms in behavior and operation leading to stronger unity and working efficiency.