When Members of the Buying Center Agree to Consider IBM

question 121

Multiple Choice

When members of the buying center agree to consider IBM, Dell, and Hewlett-Packard in purchasing new computers because they are the firms that expressed interest, which stage of the business-to-business buying process is taking place?

• A)Vendor selection
• B)Identification of alternatives
• C)Identification of vendors
• D)Vendor evaluation

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Definitions:

Co-marriage

A marriage practice that involves more than two individuals entering into a marital relationship, recognized in some cultures.

Gift Exchange

A social, cultural, and economic practice involving the giving and receiving of gifts, which plays a crucial role in maintaining relationships and social cohesion.

Domestic Unit

A social group (usually a family) living together in a single dwelling or house, forming the basic unit of society for most human cultures.

Anthropological Definition

The definition pertaining to anthropology, which is the study of humans, human behavior, and societies in the past and present.