Each of the Following Items Is a Tangible Component of a Brand

question 187

Multiple Choice

Each of the following items is a tangible component of a brand image except:

• A)goods and services sold.
• B)retail outlets where the product is sold.
• C)advertising, promotions, and other forms of communication.
• D)competing businesses.

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Definitions:

Stock Dividend

A dividend payment made in the form of additional shares rather than cash, increasing the number of shares owned by shareholders.

Stockholders' Equity

The residual interest or ownership in the assets of a corporation after deducting liabilities, often referred to as shareholders' equity.

Stock Dividend

A form of dividend payment made in shares of stock rather than cash, often signaling a company's growth prospects or lack of sufficient cash flow.

Common Stock Dividends Distributable

Amounts declared by a company to be paid as dividends to holders of its common stock, recorded as a liability until paid.