When Brand Equity Is Measured Using the Value of a Brand

question 138

Multiple Choice

When brand equity is measured using the value of a brand based on input from consumers, such as familiarity, purchase considerations, customer satisfaction, and willingness to seek out the brand, the method is:

• A)financial value.
• B)market value.
• C)revenue premium.
• D)consumer value.

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Definitions:

Gender-Neutral Language

Linguistic expressions designed to avoid bias towards any particular sex or social gender, promoting equality.

Workforce Language

The specific set of terms, jargon, and communication styles commonly understood and used within a particular professional environment.

Culture

The shared set of beliefs, values, practices, and social norms of a group of people or society.

Gender Roles

Socially constructed roles, behaviors, activities, and attributes that a given society considers appropriate for men and women.