A Well-Developed, Favorable Image Creates Loyal Customers Who Might Generate

question 79

True/False

A well-developed, favorable image creates loyal customers who might generate positive word-of-mouth endorsements about the company and its products.

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Definitions:

Personality

The combination of characteristics or qualities that form an individual's distinctive character.

Organizational Commitment

Organizational commitment is the loyalty of an individual to the organization.

Emotional Commitment

A deep, affective attachment to an organization or cause that surpasses mere loyalty or intellectual agreement.

Rational Commitment

An individual's logical decision to remain dedicated to an organization based on the benefits and costs associated with that commitment.