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An Examination of a Creative Message and the Physical Design

question 45

Multiple Choice

An examination of a creative message and the physical design of an advertisement or other marketing communication piece is a(n) :


Definitions:

Cognitive Dissonance

The psychological discomfort experienced when holding two or more conflicting thoughts, beliefs, or attitudes.

Sales Dress

The attire chosen for the purpose of making sales, often intended to project professionalism and competence.

Full Price

The complete cost of a product or service without any discounts, deductions, or promotions applied.

Persuasion

The act of convincing someone to do or believe something through reasoning or the use of appeals.

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