Overt Brand Names

question 122

Multiple Choice

Overt brand names:

• A)reveal what the brand does.
• B)capture the essence of the idea behind the brand.
• C)contain recognizable words or word parts that imply what the brand is about.
• D)do not reflect the brand's goods or services, but instead something that is unique, different, and memorable.

---

Definitions:

Merchandise Line

A merchandise line consists of a group of related products marketed under a single brand name, offered by the same company.

Limited-Service

Refers to businesses or offerings that provide a narrower range of services or products compared to full-service alternatives.

Full-Service

Refers to businesses or offerings that provide a complete range of services in their field without necessitating the customer to go elsewhere.

Retailer Classification

The categorization of retailers based on factors such as size, product assortment, pricing strategy, and location, to understand market dynamics better.