Flanker Branding Is the Placement of One Brand Within Another

question 161

True/False

Flanker branding is the placement of one brand within another, such as NutraSweet as part of Diet Coke.

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Definitions:

Cross-Functional Team

A group of individuals with different expertise and from various departments within an organization, working together toward a common goal.

Competencies

A combination of skills, knowledge, and abilities that individuals possess which enable them to perform tasks effectively.

Competitive Advantage

The attribute that allows an organization to outperform its competitors, usually leading to greater sales or margins and/or retaining more customers.

Marketing Tactics

Specific actions or strategies marketers use to promote a product, service, or brand to targeted customers.