The Image a Brand Tries to Project Should Accurately Portray

question 43

True/False

The image a brand tries to project should accurately portray an image the firm desires. It does not have to coincide with the goods and services being offered.

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Definitions:

Self-esteem

A person's overall sense of their own worth or value, which can affect their thoughts, behaviors, and emotions.

Infidelity

The act of being unfaithful to a spouse or partner, typically referring to sexual relationships outside of the agreed-upon boundaries of a relationship.

Self-actualizing

The process of realizing one's full potential, as per Abraham Maslow's hierarchy of needs, emphasizing creativity, growth, and personal development.

Maslow

An American psychologist who created the hierarchy of needs, a theory in psychology concerning human motivation based on prioritized needs.