Which Involves Using an Established Brand Name on Goods or Services

question 198

Multiple Choice

Which involves using an established brand name on goods or services that are not related to the core brand?

• A)Brand extension
• B)Private brand
• C)Flanker brand
• D)Complementary brand

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Definitions:

Estimating Value

The process of determining an item's worth or the fair market value of assets, often used in finance and real estate.

Inventory

The total amount of goods and materials held by a business for the purpose of resale, manufacturing, or repair.