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Brand Equity Is a Set of Characteristics That Are Unique

question 81

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Brand equity is a set of characteristics that are unique to a brand that make it seem different and better.


Definitions:

IgD

An antibody class (immunoglobulin D) involved in the immune system’s response to antigens, present in small amounts in the body's fluids and tissues.

IgE

Immunoglobulin E, a class of antibodies produced by the immune system that plays a key role in allergic reactions.

Allergic Responses

Immune system reactions to a substance that most people tolerate well, characterized by symptoms such as itching, swelling, and difficulty breathing.

Interleukin

A substance that is a messenger between leukocytes.

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