The Marketing of Velveeta Cheese with Rotel Tomatoes and Diced

question 83

Multiple Choice

The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of:

• A)ingredient branding.
• B)flanker branding.
• C)cooperative branding.
• D)complementary branding.

---

Definitions:

Communication

The process of transferring information, ideas, and feelings from one entity or group to another through the use of mutually understood signs, symbols, and language.

High Culture

Is enjoyed mainly by upper classes.

Popular Culture

Is enjoyed by all classes.

Low Culture

Forms of popular culture that are considered by some to lack the sophistication or complexity of high culture, often associated with mass consumption.