Advertising Tracking Research Does Not Measure

question 148

Multiple Choice

Advertising tracking research does not measure:

• A)ad memorability.
• B)unaided and aided message recall.
• C)brand and ad recognition.
• D)emotional reactions.

---

Definitions:

Employee Motivation

The level of energy, commitment, and creativity that a company's workers bring to their jobs.

Fictive Kin

Individuals who are not biologically related but are considered family due to their emotional or social connections.

Extrinsic Rewards

Benefits given by an external source, such as money or praise, to motivate behavior.

Sandwich Generation

Adults who simultaneously care for their aging parents and their own children, often facing financial and emotional stress.