The Proportion of Ad Impressions Resulting from the User Engaging

question 157

Multiple Choice

The proportion of ad impressions resulting from the user engaging with an advertisement, either by clicking on it or running the mouse over it, is the:

• A)length of engagement.
• B)click-through rate.
• C)dwell time.
• D)dwell rate.

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Definitions:

Erectile Dysfunction

The inability to achieve or maintain an erection sufficient for satisfactory sexual performance.

Oligomenorrhea

A menstrual disorder characterized by infrequent menstrual periods.

Clomiphene Citrate

A fertility medication used to stimulate ovulation in women who have difficulty becoming pregnant due to problems with ovulation.

Aromatase Inhibitor

A class of drugs used primarily in the treatment of breast cancer by inhibiting the enzyme aromatase, thus lowering estrogen levels in the body.