With Regard to Copytesting, the Current Thought by a Number

question 35

Multiple Choice

With regard to copytesting, the current thought by a number of marketing professionals is that the test:

• A)favors affective approaches over rational approaches.
• B)inspires creativity.
• C)is necessary primarily because of the issue of accountability.
• D)is not really useful, but necessary because of demands of creatives.

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Definitions:

Allowance for Doubtful Accounts

A contra-account reducing accounts receivable on a balance sheet, reflecting the amount of receivables a company believes it will not collect.

Estimated Uncollectible

The anticipated portion of receivables that a company expects not to collect.

Adjusting Entry

A journal entry made at the end of an accounting period to allocate income and expenditure to the appropriate years.

Open Account

A credit arrangement where goods or services are provided to a customer with the understanding that the customer will pay the supplier at a later date.