Which of the Following Is Not a Principle Associated with PACT

question 137

Multiple Choice

Which of the following is not a principle associated with PACT, position advertising copytesting?

• A)The procedure should be relevant to the advertising objective being tested.
• B)Researchers should agree on how results will be used.
• C)The test should measure the degree of social responsibility.
• D)Researchers should use multiple measures to evaluate ads.

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Definitions:

Municipal Bonds

Tax-exempt bonds issued by state and local governments. General obligation bonds are backed by the general taxing power of the issuer. Revenue bonds are backed by the proceeds from the project or agency they are issued to finance.

Debt Obligation

A commitment to repay borrowed money, typically in the form of loans or bonds, with specific terms and interest rates.

Treasury Inflation-Protected Securities (TIPS)

Government bonds whose principal value is adjusted based on changes in the inflation rate, protecting investors from inflation.