Currently, the Number One Way Companies Measure the Impact of Online

question 66

Multiple Choice

Currently, the number one way companies measure the impact of online advertising is:

• A)click-throughs.
• B)sales.
• C)lead generations.
• D)response rates.

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Definitions:

Activity Cost Reduction

Initiatives or strategies aimed at lowering the costs associated with specific business activities or processes.

Activity-Based Costing

A costing method that allocates overhead and indirect costs to related products and services based on their usage of resources.

Lower-Cost Materials

This refers to choosing materials that are less expensive without significantly compromising on quality, often to reduce production costs.

Activity Rate

refers to the cost driver rate that is used in activity-based costing to allocate costs to products or services.