A Brand's Attempt to Associate Itself with a Team or Event

question 31

Multiple Choice

A brand's attempt to associate itself with a team or event without buying the official rights to do so is:

• A)stealth marketing.
• B)ambush marketing.
• C)brand infringement.
• D)puffery.

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Definitions:

Heritable

Qualities or features that are transmitted from parents to their children via genetic material.

Brain

The organ located in the skull of vertebrates that controls the nervous system, responsible for cognition, perception, consciousness, and memory.

Start and Stop Eating

The physiological and psychological processes that initiate and terminate food intake, influenced by signals of hunger and satiety.

Hierarchy

A system or organization in which people or groups are ranked one above the other according to status or authority.