Ambush Marketing Occurs When a Brand Attempts to Associate Itself

question 60

True/False

Ambush marketing occurs when a brand attempts to associate itself with a competing brand through comparative advertising.

---

Definitions:

Iconic Memory

A type of visual sensory memory that retains information for a very brief period, often described as the afterimage left by a visual stimulus.

Primacy Effect

A cognitive bias that results in the enhanced recall of items or information presented at the beginning of a list or sequence.

Recency Effect

The tendency to remember the most recently presented information best when recalling a list of items.

Short-term Memory

A type of memory that holds a small amount of information in an active, readily available state for a short period of time.