The Public Relations Function Has Become Increasingly Valuable in the International

question 23

Multiple Choice

The public relations function has become increasingly valuable in the international arena for all of the following reasons except:

• A)lack of sponsorship opportunities in many countries.
• B)impact of terrorism and war has heightened sensitivities of many nations.
• C)differences between cultures.
• D)growing number of international firms.

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Definitions:

Research And Development

The investigative activities a business conducts to improve existing products and procedures or to lead to the development of new products and procedures.

International Market Entry Strategies

Approaches and methods used by companies to enter foreign markets, including exporting, licensing, franchising, and direct investment.

Market Entry

The strategy or method by which a company enters a new market or industry.

Strategies

Broad plans or sets of actions designed to achieve specific goals or solve problems within an organization or endeavor.