One Method of Maintaining Brand Loyalty and Reducing Brand Switching

question 67

Multiple Choice

One method of maintaining brand loyalty and reducing brand switching at a minimal cost is to use:

• A)coupons.
• B)bonus packs.
• C)contests and sweepstakes.
• D)sampling.

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Definitions:

High Self-monitors

Individuals who are highly aware of their own behavior and the social context, adjusting their actions and presentation to suit different situations.

Low Self-monitors

refers to individuals who consistently exhibit their true thoughts, feelings, and behaviors regardless of the social context, displaying less adaptation to social cues.

External Locus

Refers to a belief that outcomes in one's life are due to external forces and circumstances beyond individual control.

Internal Locus

The belief that one has control over their own life and outcomes, rather than external forces having that control.