To Optimize Permission Marketing, Firms Must Grant Customers Empowerment, Which

question 171

Multiple Choice

To optimize permission marketing, firms must grant customers empowerment, which means customers have:

• A)power over when marketing material is sent to them.
• B)control over what marketing material is sent to them.
• C)control over when they can opt-out of the permission marketing program.
• D)power throughout the entire relationship, not just at the beginning.

---

Definitions:

Contact Isolation

A health care strategy used to prevent the spread of infectious agents through direct or indirect contact.

Droplet Precautions

Infection control measures designed to prevent the transmission of diseases through respiratory droplets expelled during coughing, sneezing, or talking.

Infection Control

Practices and procedures that prevent the spread of infections in healthcare settings, including hand hygiene, use of personal protective equipment, and surface cleaning.

Handwashing

The act of cleaning the hands with water and soap to remove dirt, germs, and bacteria, reducing the risk of infection.