For Long-Term Success in Permission Marketing Programs, Customers Should Feel

question 198

True/False

For long-term success in permission marketing programs, customers should feel empowered, which means they are able to choose their incentive when they join the permission program.

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Definitions:

DVD Capabilities

The functional features or technologies that enable a DVD player or drive to read, write, or rewrite discs.

DVD Player Industry

The sector or market associated with the manufacture and sale of DVD players.

Cigarettes

Narrow cylinders containing psychoactive material, typically tobacco, that are rolled into thin paper for smoking.

Levy

A tax imposed by a government on goods, services, or financial transactions.