When Qualifying Sales Prospects, Jason Places Each Lead in One

question 27

Multiple Choice

When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A as the best leads and D as the worst. Using this method of categorization, the appropriate strategy for "C" leads would be:

• A)do nothing currently, but monitor the lead for possible future changes.
• B)contact the lead using telemarketers.
• C)have one of the firm's salespeople make a sales call to them.
• D)send the lead marketing materials and encourage them to make inquiries if they are interested.

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Definitions:

Business Cycle

The economic fluctuations experienced over time, characterized by periods of expansion (growth) and contraction (recession) in economic activity.

Legislative Action

The process by which a legislative body takes official steps to introduce, amend, pass, or reject laws and regulations.

Crowding-Out Effect

The phenomenon where increased government spending leads to a reduction in private sector spending, often due to higher interest rates.

Government Spending

Refers to the total expenditure incurred by the government on various goods, services, and projects to fulfill its economic and social objectives.