Many Times Demographic and Psychographic Information About Customers Is Not

question 128

Multiple Choice

Many times demographic and psychographic information about customers is not available through internal company records. In these situations:

• A)the information can be purchased from external marketing research firms.
• B)a company can offer customers an incentive to provide the necessary information.
• C)the database can be appended with interaction and history information.
• D)geocoding can be appended to each customer's record.

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Definitions:

Septicemia

A potentially life-threatening condition caused by the body's response to an infection entering the bloodstream.

Poverty Level

A government-defined threshold that determines the minimum income necessary to afford the essentials of living, varying by country and family size.

Life Expectancies

The average period that an individual is expected to live based on demographic factors such as current age, gender, and health.

Ethnicity

A category of people who identify with each other based on shared attributes such as culture, language, values, or ancestral origins.