The Biggest Surge in the Popularity of Product Placements Occurred

question 56

Multiple Choice

The biggest surge in the popularity of product placements occurred:

• A)in 1982 when Reese's Pieces were used to lure E.T. out of hiding.
• B)in the 1930s when Buick had a 10-picture deal with Warner Brothers for placement of cars in each of the movies.
• C)in 2007 when Tyson Foods sponsored ABC's Extreme Makeover.
• D)when Colgate sponsored the Colgate Comedy Hour in the 1950s.

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Definitions:

Attention

The act of concentrating on a particular object, task, or activity for a period of time.

Prototypes

Original models or early drafts on which subsequent forms are based or developed, often used in design and testing phases.

Particular Category

A specific division within a broader classification system, used to group entities that share common characteristics.

Attentional Blink

The phenomenon where a person cannot perceive a second target stimulus in a visual display if it occurs within 200-500 milliseconds after the first stimulus.