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A key disadvantage of brand placement is the high cost-per-viewer, especially for movies.
Inflated Positive Expectations
An overly optimistic view or anticipation of outcomes that might not be realistic, often leading to disappointment.
Psychological Contract Breach
The perception that an employer has failed to fulfill one or more of the unwritten expectations of the employment relationship.
Organizational Changes
The processes through which a company or business alters its structures, strategies, operational methods, technologies, or organizational culture.
Incongruence
A state of discrepancy or lack of harmony between two or more elements, such as beliefs, behaviors, or attitudes.
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