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What Are the Steps Involved in Creating an Integrated Marketing

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What are the steps involved in creating an integrated marketing communications plan?


Definitions:

Value System

A set of consistent personal or cultural beliefs and attitudes that guide the behavior and judgments of an individual or group.

Influence

The ability to influence the personality, growth, or actions of an individual or entity.

Political Skill

Political skill is the ability to effectively understand others at work and to use such knowledge to influence others to act in ways that enhance personal and/or organizational objectives.

Political Environments

Refers to the political factors, including laws, government agencies, and pressure groups that influence or limit various organizations and individuals in a society.

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