The First Step in IMC Planning Is

question 108

Multiple Choice

The first step in IMC planning is:

• A)current situational analysis.
• B)SWOT analysis.
• C)developing marketing strategies.
• D)defining primary marketing objectives.

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Definitions:

Occupation Classes

Refer to the categorization of jobs based on skill level, responsibility, and pay grade, often linked to socioeconomic status.

Apartheid

A policy or system of segregation or discrimination on grounds of race which was practiced in South Africa from 1948 until the early 1990s.

Descent Group

A community of people who discuss their shared lineage.

Religious Practice

Activities or rituals performed as a part of the belief system of a religion.