Promotions That Are Oriented to End Users and Include Coupons

question 15

Multiple Choice

Promotions that are oriented to end users and include coupons, contests, premiums, refunds, rebates, free samples, and price-off offers are:

• A)consumer promotions.
• B)rebate programs.
• C)direct marketing programs.
• D)trade promotions.

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Definitions:

Owners' Equity

The residual interest in the assets of a company after deducting its liabilities, representing the ownership's stake.