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Refer to Map 18.1 and discuss the different commodities traded. How did the rise of an Atlantic trading network lay the foundation for European wealth? How did the trade in these goods give Europe access to Asian markets?
SPIN Procedure
A sales technique that involves asking Situation, Problem, Implication, and Need-payoff questions to understand and address customer needs.
New-Task Buying
The process of making a purchase decision for a product or service that a buyer has no previous experience with.
Formula Presentation
A structured and often script-based method of presenting information, where specific points are made in a predetermined order to achieve clarity and impact.
Memorized Sales Presentation
A pre-scripted pitch that is learned and delivered verbatim by a salesperson, aiming for consistency in conveying the product's or service's benefits.
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