Which of the Following Is True of Retailing Activities in the Bottom

question 44

Multiple Choice

Which of the following is True of retailing activities in the bottom of the pyramid (BoP) market?

• A) Retrofitting business models used in the more developed markets has proven successful.
• B) Most people in BoP markets live in rural areas with limited access to mass media.
• C) The ideas used in BoP retail marketing are similar to conventional retailing strategies.
• D) High local demand results in low prices for consumer goods.
• E) Firms are not motivated to enter the BoP market.

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Definitions:

Classification

The action or process of categorizing something according to shared qualities or characteristics.

Basis

In finance, the difference between the cash price and the futures price of an asset; in accounting, the initial value of an asset for tax purposes.

Vehicles

Modes of transportation that include cars, trucks, bicycles, and any other means of transporting people or goods.

Nonrenewable Sources

Natural resources such as coal, oil, and natural gas that cannot be replenished on a human timescale.